Dolly’s Dream is honoured to have been recognised at the 2025 Media Federation of Australia (MFA) Awards, with our ‘Go Blue to End Bullying’ campaign receiving the MFA Pro Bono Award.
The campaign, delivered in partnership with EssenceMediacom Australia & New Zealand, was created to unite communities across the country for Do It For Dolly Day 2025.
Together, we shared a powerful message encouraging Australians to take a stand against bullying while raising vital funds to support Dolly’s Dream programs and services.
Thanks to EssenceMediacom’s extraordinary pro bono media support, valued at more than $15 million, this year’s campaign reached audiences like never before.
The extended reach amplified Dolly’s story on a national scale, inspiring individuals, schools, and businesses to get involved and make a difference in their communities.
The campaign was a true collaboration between organisations united by a shared purpose. Alongside EssenceMediacom’s media expertise, The Producers brought the creative vision to life with care, sensitivity, and a deep understanding of Dolly’s story. Their work ensured that every element of the campaign resonated with heart and meaning, sparking conversations about kindness and bullying prevention across Australia.
Receiving the MFA Pro Bono Award highlights what is possible when purpose-driven organisations come together to tackle critical issues. The success of ‘Go Blue to End Bullying’ for Do It For Dolly Day reflects the strength of collaboration and the power of communities uniting for change.
This recognition is a reminder of the impact collective action can have in creating a safer, kinder future for all young people.
Do It For Dolly Day
Each year, thousands of people across Australia come together for Do It For Dolly Day by spreading kindness, raising funds, and saying no to bullying.
Get involved in Do It For Dolly Day 2026.
