As Do It For Dolly Day approaches on Friday 9 May, we’re shining a light on some of our most dedicated campaign partners, one being EssenceMediacom.
Now in the fourth year of our partnership, their continued support is helping Dolly’s Dream break the silence around bullying and amplify messages of kindness, hope, and change.
This year, EssenceMediacom officially kicked off their involvement in February by hosting their national media briefing, rallying their publisher partners to get behind the campaign once again. This event marked the start of a months-long effort across their offices to drive awareness and fundraising in support of Dolly’s Dream.
As a business that prioritises people and purpose, EssenceMediacom’s partnership is more than just symbolic. It’s deeply personal.
“Not only does the partnership strengthen our commitment to CSR and social impact, but the cause of Dolly’s Dream was personally selected by our people. Sadly, many of our staff have experienced bullying or have young children, so this campaign really resonates.”
- EssenceMediacom spokesperson
Through creative campaigns, fundraising activities, and team-wide activations like going blue in support of Do It For Dolly Day, EssenceMediacom is helping us make kindness go viral. Their commitment drives visibility in the media, sparks vital conversations about the impacts of bullying, and helps families across Australia access the resources and support they need.
For EssenceMediacom, partnering with Dolly’s Dream is about creating meaningful impact at both a community and company level. The campaign has become the 'highlight of the year' and something that brings a strong sense of pride.
What is Do It For Dolly Day?
Held annually in May, Do It For Dolly Day is a national day of awareness and action, encouraging people to stand up, speak out, and spread kindness in memory of Amy “Dolly” Everett. At just 14 years old, Dolly tragically took her own life after ongoing bullying. Since then, Dolly’s Dream, founded by her parents, Tick and Kate, has worked to create a safer, kinder world for young people.
Do It For Dolly Day inspires schools, workplaces, sporting clubs and communities across Australia to wear blue, hold fundraisers, and learn more about how we can all help prevent bullying.
Every dollar raised supports Dolly’s Dream’s education, support and advocacy initiatives that promote positive mental health and respectful relationships.
Going blue to end bullying
In the lead-up to Do It For Dolly Day 2025, EssenceMediacom offices will once again be turning blue and getting creative to raise awareness and funds for Dolly’s Dream. They'll take part in events and help spread our message far and wide: that kindness is stronger than bullying.
To everyone at EssenceMediacom, and to your publisher partners - thank you. Your commitment, energy, and support continue to help us reach more families, spark more conversations, and drive real change. We couldn’t do it without you.
